Wednesday, February 6, 2008

KANYE ENTERS GOOGLE TERRITORY WITH NEW VENTURE: Rapper launches new Internet search engine that comes with goodies.



*Kanye West has teamed with Prodege LLC to launch www.searchwithkanyewest.com, a fan-oriented search engine that rewards users with artist merchandise and prizes.


The site is powered by Google and Ask, meaning users will continue to receive the same results they presently receive from other top search engines. Every search on Kanye's engine, however, comes with digital dollars called Swag Bucks which can be redeemed for Kanye prizes, including: autographed CDs, MP3 downloads, clothing, exclusive Kanye West merchandise and consumer electronics.

“Being one of the top music artists of his generation, Kanye has a large and dedicated fan base,” said Prodege VP of Marketing, Ron Leshem. “This is the perfect way for fans to support Kanye, while also earning a chance to win some amazing prizes for themselves.”

Fans can increase their likelihood of earning top prizes by downloading the Kanye West toolbar at: www.searchwithkanyewest.com

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